How we launched UpperDeckys on Amazon and grew them from $0 in sales to $90k / mo in sales in 3 months
UpperDeckys is a fast-growing consumer brand offering caffeine pouch products. Prior to launching on Amazon, they were already performing strongly on Shopify, generating approximately $100,000 per month in revenue. With proven demand established off-platform, the brand was ready to expand into new sales channels and identified Amazon as the next major opportunity to grow both revenue and profitability.
The Challenge
While successful on Shopify, UpperDeckys faced the significant challenge of adapting to Amazon’s entirely different ecosystem. Unlike Shopify, Amazon requires distinct strategies across every critical area:
- SEO – keyword-driven product visibility operates differently than web-based search.
- PPC Advertising – campaigns need tailored targeting, bidding structures, and budget controls.
- Creative – listing images, A+ content, and storefronts must meet Amazon’s formatting and persuasion standards.
- Fulfillment & Catalog Management – managing ASIN creation, merges, and compliance is uniquely complex.
Without deep expertise in these areas, the brand risked an inefficient launch. They needed a partner who could not only establish their Amazon presence but also ensure it scaled profitably from the very beginning.
The Solution
Creative Development
We built all Amazon-specific creative assets from scratch, including product listing images and A+ content, ensuring brand alignment while maximizing conversion potential.
Catalog Management
Our team handled all aspects of catalog creation and optimization—setting up new ASINs, merging duplicates, and resolving catalog-related issues to create a clean, efficient foundation.
SEO Best Practices
Every listing was optimized with a comprehensive keyword strategy to ensure immediate indexing across high-relevance search terms, allowing the brand to start building organic ranking momentum from day one.
PPC Strategy
We launched full-funnel advertising campaigns tailored to the caffeine pouch category. This drove immediate traffic and ensured visibility among high-intent shoppers, rapidly accelerating sales velocity.
Inventory Planning
We provided inventory recommendations to keep stock levels aligned with demand, enabling the brand to stay in stock and fully capitalize on sales momentum.
Results
In just the first 90 days of partnership, UpperDeckys achieved:
- $199,000 in Total Sales – within their first three months live on Amazon.
- $89,500 in Sales in April – their third month, establishing a ~$90,000/month run rate.
By nearly doubling their overall business revenue within three months and adding Amazon as a profitable sales channel, UpperDeckys successfully transformed Amazon into a key growth driver for their brand.
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