We'll Increase Your Sales & Profit on Amazon, Or You Don't Pay

Pillar 1 - Creative

• Review your CTR/CVR data , compared to your category, to identify if we need to A/B test your listing images
• Walk you through the high search volume keywords we need to include in our main image to improve CTR (and we'll show you winning competitor examples)
• Showcase the reasons why people buy your product so we can update our infographics and lifestyle imagery to improve your CVR (we'll also show you winning competitor examples)

pillar 2 - PPC

• Identify wasteful ad spend that we can reallocate to better ad campaigns
• Review holistic PPC strategy to identify opportunities we can leverage to drive profitable growth
• Outline PPC campaign structure we should implement
• Walk through optimizations you should make immediately

pillar 3 - SEO

• Review how many keywords your top competitors are indexing and ranking for
• Walk you through what keywords you need to focus on within your listings
• Re-write your Title, Bullets, Description, Generic Keywords, and Alt Text to show you how to index/rank for more keywords without keyword stuffing  
• Show you the potential ROI on SEO improvements

30, 60, 90, 120 day roadmap

• A growth forecast where we outline the potential growth and actions we'd take across PPC, SEO, Creative & Catalog in our first 30-days, 60-days, 90-days, and 120-days partnering.

Pre-onboarding:

Onboarding happens within 3-5 days of a signed contract

• 60-minute internal call briefing your 8-person team on your audit
• Master ASIN Tracker built so every ASIN's deliverables are visible

Week 1: Immediate Execution

• 3 Day PPC SLA:
  ‍Day 1: Wasteful spend cut.
  Day 2: Campaigns renamed so your data is readable.
  Day 3: Campaigns launched on high-intent keywords you don't rank on
• 1 Day SellerBoard Integration SLA: SKU-level profitability, so profit grows, not just revenue
• 5 Day Listing Optimization SLA: Creative, SEO and catalog work done on your top parent ASIN, QA'd by your Project Manager. You review finished work, not drafts.
• 1 Day Catalog SLA: Account health and listing check, & a case opened for every issue.

Week 2: Systemized Operations

• Daily: PPC Management. 2-hour response time SLA. Immediate Catalog support.
• Monday: Reports sent over - pacing vs. sales goal, TACOS vs. goal, profitability, inventory, & account health (and the actions we'll take).
• Tuesday: Your PPC Team Lead audits and grades your ad account against our internal frameworks. Every action item goes to your PPC Specialist on a 4-hour SLA.
• Wednesday: PM confirms designer and catalog deliverables are on schedule.
• Thursday: Your Management Team review's your sales/TACOS compared to your pre-onboarding baseline, check deliverable quality, and send actions to your pod.
• Friday: EOW report saying what we did, what's next, what we need from you.

Weeks 3 and 4: Scale and Optimize

• Account Management: Weekly call on pacing, work completed, its impact, & what’s next.
• PPC: Cut waste and pull back on poor performers, then reallocate that spend into top campaigns and launch new campaigns where you aren't visible.
• Creative: New creative gets tested using 'Manage Your Experiments'. Winners get published, losers get re-worked and re-tested.
• SEO: Priority keyword organic rank tracked and reported weekly.
• End of month one: Full performance review, what we executed, what improved, what didn't, & the plan for month two.