The fastest way to drive shoppers to your listing is with paid advertising.
We start by understanding your monthly budget, and your efficiency goal (TACOS, ACOS/ROAS). Afterwards, we utilize best practices to grow your business via paid advertising, profitability.
Three Pillars of PPC Advertising on Amazon
Increased Traffic
Utilize a funnel approach when building your Amazon PPC strategy to drive repeat buyers, grow your market share, and build brand recognition.
Start in the bottom portion of the funnel and slowly expand into the upper portion of the funnel to maintain profitability.
Improved Efficiency
A systematic approach to optimizing your advertising console is necessary to succeed. Start by creating a budget & an efficiency goal (TACOS, or ACOS/ROAS) to pace towards.
Work backwards from those goals to ensure you aren't overspending, and aren't hurting your profit margins.
Leverage an optimize approach that increases top performers, decreases poor performers, and negates waste on a consistent basis.
Organic Rank Growth
Organic rank on Amazon is most closely tied to sales velocity.
Paid advertising is the fastest way to increase sales velocity by increasing the amount of shoppers that both see and click your listing.
Over time, your organic rank will naturally grow, and once you're on page 1 you will see organic sales start to make up a larger percentage of sales.
Our Amazon PPC Process
Introduction
Our approach to Amazon PPC is rooted in understanding and targeting each stage of the customer journey.
We work backwards through the funnel, to ensure that every interaction with your brand drives results, from loyalty to consideration.
Loyalty
Within the loyalty stage of the funnel we focus on being visible on branded terms, and on re-engaging existing customers with the goal of increasing the lifetime value of your customers.
Purchase
Within the purchase stage of the funnel we focus on shoppers searching for your exact product on Amazon.
Having an always-on approach here allows you to grow market share through new-to-brand purchasers.
We start by identifying what keywords are actively being searched on the platform. Next, we analyze all competitor ASINs that we have an advantage over.
Finally, we identify what refinements within category targeting will put your ASIN in front of the right shoppers.
Consideration
Within the Consideration stage, our strategy broadens your brand’s reach to shoppers discovering your category for the first time, helping capture new-to-brand customers and grow brand recognition.
We do so by 'graduating' top performing targets into upper funnel ad solutions such as Sponsored Brands, Sponsored Brands Video, & Display.
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