Three Pillars of Reporting
P&L Report
Understanding cash flow is essential for making informed, proactive decisions.
If we cannot assess our financial position, it becomes challenging to drive growth with confidence.
Advertising & Sales Report
Revenue growth is a core element of every business.
Without a clear understanding of your sales performance, we can't strategize effectively to increase revenue.
Inventory Report & Account Health
Regular Account Health checks ensure that your ASINs are eligible and active.
These checks help identify issues early on, allowing us to resolve them before they hurt your business.
Testimonials/Case Studies
Peiwen's experience working with us across 2 businesses
"They’re pretty much just an extension of the team. My team truly sees them as external consultants who really ingrain themselves into your company."
How we helped SANDA launch a prominent US beauty brand in India
"From a technical perspective, they really know what they're doing in terms of top search keywords and defensive strategies to grow our account on a month-to-month basis."
How we helped Rubber Ducky improve their profitability
"The biggest challenge Extension E Com has solved is segmenting the data so that we can effectively manage budgets and, in turn, manage ROAS, ACOS, and TACOS."
How we helped Blue Star Press generate $160k in incremental sales for Mother's Day & $120k in incremental sales for Father's Days
"Our biggest challenges were scaling the business efficiently on Amazon, managing a huge portfolio of products with a small team.
Extension Ecom helped us stay on top of everything, both organically and from an ad perspective."
How we helped launch Voyager Milk, a baby milk supplement in the US
"We started working with Extension E Com since we launched on Amazon, and they've been great at laying the foundation for our advertising campaigns."
Our Reporting Process
Business Goals
We start by defining the goals of your business. We start off each Month by defining your sales goal, the budget you’re allocating, and the efficiency metrics (ACOS/ROAS/TACOS) you want to achieve.
These goals provide a framework for tracking progress and pacing.
Weekly Reports
Every Monday you’ll receive Inventory & Account Health reporting with written callouts in Slack. This keeps you aware of when you need to ship products in to Amazon, and what we need to do to keep your products in the BuyBox.
Every Tuesday you’ll receive P&L, Advertising, Sales, and a Traffic & Conversion report so that you are up to date with how your efforts are going on Amazon.
Monthly Reports
At the end of each month, we prepare an in-depth report reflecting on the month’s performance.
This report gives a detailed look at sales, advertising, inventory, account health, and your P&L, helping to analyze trends and identify areas for improvement.
Quarterly Reports
At the end of each quarter, we compile a comprehensive quarterly review.
This report provides a high-level analysis on business performance over the past quarter.
Delivery and Review
Reports are delivered via Slack or email, ensuring easy access and timely review.
Additionally, reports are discussed on calls to ensure alignment on strategy and any necessary course corrections.
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