Three Pillars of SEO on Amazon
Relevancy
To ensure the Amazon algorithm is helping your listing appear on relevant searches, utilize Search Engine Optimization tactics to tell the algorithm where to put you. This comes down to keyword & browse node selection.
When done properly it will result in your listing appearing on the correct searches, while and driving down your PPC Advertising, Cost-per-click (CPC). Overall, it results in improved advertising efficiency & targeting.
Indexing
To index for keywords means that the Amazon algorithm makes your listing eligible to appear for them.
When building out your Amazon listing's SEO you need to 'cast a wide net.' This allows you to 'capture' all potential searches that are related to your product broadening your organic visibility. And with greater organic visibility, comes more organic sales.
Ranking
To rank on specific keywords, and win top-of-search placements on page 1, you must include them within your SEO.
In contrast to 'Indexing' you now need to identify specific terms you want your listing to appear on page 1 for. To identify these keywords, leverage data to figure out what terms have the highest potential for your brand at this time.
Finally, be strategic within your SEO about those top keyword's - how often they are used, how they are used, and where they are used.
Testimonials/Case Studies
How we increased Wireless Finest sales by $30,000, while improving ROAS by $.20
"You guys know exactly what you're doing—whether it's passing a keyword or adjusting bids based on the goal. You keep an eye on the sale velocity, and it’s really solving my problem."
How we helped Genteel grow their sales by $285k in 90 days
"The results with Extension have really broken the tradition of what we had before, increasing our sales by 50%."
How we helped Cloudline Apparel refresh their catalog to drive sales growth
"Our sales are turning around, going in the right direction. Now, everything is super smooth. I feel like you guys are reliable."
How we took Orange Burps sales from -23.02% YoY to +17.33% YoY
"I’ve had Amazon management in the past, but communication wasn’t there. The contrast with you guys is night and day. It’s obvious that you’re on the ball and attending to my account."
How we helped WINPRO achieve their highest sales month in company history on Amazon
"Communication is top notch. There is flexibility around our goals and developing strategies for our specific goals on Amazon."
Our SEO Process
Overview
A clear, step-by-step breakdown of our process to optimize your Amazon listings for better SEO performance.
Understanding Your Product
We begin by gaining an in-depth understanding of your product and target market to ensure all SEO efforts align with your listing.
Comprehensive Keyword Research
We utilize Helium 10 for all keyword research to identify relevant, high-volume search terms that align with your products.
Listing Optimization
We fully update your titles, bullet points, generic keywords, and alt text with the terms we found in the keyword research phase to maximize relevance and visibility.
Approval and Implementation
We confirm that the updates align with your expectations before finalizing and implementing changes directly into your listing.
Rank Tracking and Growth Monitoring
Continuously track keyword rankings and analyze growth trends to measure the impact of SEO updates over time.
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